Evaluation of a comprehensive tobacco control project targeting Arabic-speakers residing in south west Sydney, Australia

Andrew Perusco, Natasha Poder, Mohammed Mohsin, Glenys Rikard-Bell, Chris Rissel, Mandy Williams, Myna Hua, Elizabeth Millen, Marial Sabry, Sanaa Guirguis

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)


Tobacco control is a health promotion priority, but there is limited evidence on the effectiveness of campaigns targeting culturally and linguistically diverse (CALD) populations. Being the largest population of non-English-speaking smokers residing in New South Wales (NSW), Australia, Arabic-speakers are a priority population for tobacco control. We report findings from baseline and post-intervention cross-sectional telephone surveys evaluating a comprehensive social marketing campaign (SMC) specifically targeting Arabic-speakers residing in south west Sydney, NSW. The project was associated with a decline in self-reported smoking prevalence from 26 at baseline to 20.7 at post (p < 0.05) and an increase in self-reported smoke-free households from 67.1 at baseline to 74.9 at post (p < 0.05). This paper contributes evidence that comprehensive SMCs targeting CALD populations can reduce smoking prevalence and influence smoking norms in CALD populations.

Original languageEnglish
Pages (from-to)153-165
Number of pages13
JournalHealth Promotion International
Issue number2
Publication statusPublished - 1 Jun 2010
Externally publishedYes


  • Culturally
  • Evaluation
  • Linguistically diverse
  • Social marketing
  • Tobacco control

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