Evaluation of the 'Give up Smokes' Campaign: Impacts of the 2019/20 'Give up Smokes' Campaign Materials

Research output: Book/ReportCommissioned reportpeer-review


As part of an ongoing state-wide initiative to reduce the prevalence of smoking among the South Australian Aboriginal and Torres Strait Islander population, Drug and Alcohol Services South Australia conducted the stage seven (2019/20) of the ‘Give up Smokes’ Aboriginal-specific social marketing campaign.1 The seventh stage was rolled out state-wide with paid media at multiple physical locations in metropolitan Adelaide and surrounds from February 2020 to July 2020. The campaign also had a strong digital presence (reported separately), as physical exposure of the target audience to the campaign was limited due to concurrent social and physical distancing requirements resulting from the 2020 COVID-19 pandemic. This report describes the results of the 2019/20 ‘Give up Smokes’ campaign evaluation, independently conducted by Cancer Council SA.
Original languageEnglish
Place of PublicationAdelaide, SA
PublisherCancer Council South Australia
Commissioning bodyDrug & Alcohol Services South Australia
Number of pages68
Publication statusPublished - 2020


  • Cancer Council SA
  • Drug and Alcohol Services SA
  • Kaurna people
  • Aboriginal populations
  • Torres Strait Islander populations
  • Aboriginal and Torres Strait Islander populations
  • Smoking and tobacco research
  • Smoking cessation
  • COVID-19
  • Give up Smokes


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