Abstract
In their rush to become part of the industry, and in their rush to satisfy and mould their events to meet the demands of their ‘stakeholders’ (e.g. sponsors, media partners, government agencies) and, indeed, in their rush to create an event ‘industry’, event managers have sacrificed the ritual element and the ‘from the ground up’ development of events. They have put aside, ignored or failed to consider the conceptual development and design of their events – the very heart and soul, the raison d’eˆtre of any truly great event – in favour of artificially manufacturing events that try to meet the needs of clients and stakeholders. Such events alienate the very community that makes up part of their target market, and from which many events have evolved.
| Original language | English |
|---|---|
| Title of host publication | Festival and Events Management |
| Subtitle of host publication | An International Arts and Culture Perspective |
| Editors | Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie |
| Place of Publication | London |
| Publisher | Elsevier |
| Pages | 53-64 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781136403477 |
| ISBN (Print) | 9780750658720 |
| DOIs | |
| Publication status | Published - 2004 |