Abstract
This chapter explores the dynamic world of e-commerce, an essential component of the e-business landscape, highlighting its models, evolution, advantages, disadvantages, and future developments. E-commerce, defined as the electronic exchange of goods and services, has transformed global business operations by enabling direct and efficient transactions across models such as Business-to-Consumer (B2C) and Business-to-Business (B2B), each with unique benefits and challenges. Driven by technological advancements and widespread internet adoption, e-commerce's evolution, particularly during the COVID-19 pandemic, has expanded its scope. The chapter delves into Industry 4.0 technologies like Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and blockchain, enhancing logistics, delivery, and customer experience, projecting a more personalised, efficient, and secure future.
| Original language | English |
|---|---|
| Title of host publication | The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations |
| Editors | Mahmoud Moussa, Adela McMurray |
| Place of Publication | Singapore |
| Publisher | Palgrave Macmillan Singapore |
| Chapter | 27 |
| Pages | 341–355 |
| Number of pages | 15 |
| Edition | 1 |
| ISBN (Electronic) | 978-981-96-2516-1 |
| ISBN (Print) | 978-981-96-2515-4 |
| DOIs | |
| Publication status | Published - 2025 |
Keywords
- Artificial Intelligence
- E-commerce
- Industry 4.0
