Examination of emotional and relational factors in acceptance of luxury brand extensions

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	European Marketing Academy Conference 2016 - BI Norwegian Business School, Oslo, Norway Duration: 24 May 2016 → 27 May 2016

Conference	European Marketing Academy Conference 2016
Abbreviated title	EMAC2016
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 27/05/16

Cite this

@conference{1c8b74195086479ebb705678fb0ca900,

title = "Examination of emotional and relational factors in acceptance of luxury brand extensions",

author = "Naser Pourazad and Lara Stocchi and Vipul Pare",

year = "2016",

language = "English",

note = "European Marketing Academy Conference 2016, EMAC2016 ; Conference date: 24-05-2016 Through 27-05-2016",

}