We report on experimental elastic differential and integral cross sections for electron scattering from zinc. The energy range of these measurements is 10-100 eV, while the scattered electron angular range in the differential cross-section data is 10°-150°. We also supplement our measured data with applications of our optical potential and relativistic optical potential approaches to this problem. Where possible, the present results are compared against those from earlier B-spline R-matrix [O. Zatsarinny and K. Bartschat, Phys. Rev. A 71, 022716 (2005)10.1103/PhysRevA.71.022716] and convergent close coupling [D. V. Fursa, I. Bray, R. Panajotović, D. Šević, V. Pejčev, D. M. Filipović, and B. P. Marinković, Phys. Rev. A 72, 012706 (2005)PLRAAN1050-294710.1103/PhysRevA.72.012706] computations. Good overall qualitative accord is typically observed.