Exploring the influence of communication on small business innovation and readiness for change.

Hermina Burnett, Adela McMurray

Research output: Contribution to journalArticlepeer-review

Abstract

This exploratory study investigates organizational communication, innovation and readiness for change in relation to micro and small business success. It provides insights into how successful small business owners choose different communication channels to innovate and create new ideas in a workplace that is ready for change. The study was conducted on ten small businesses based in Melbourne. Analysis was carried out by an internal analysis of the small business workplace through semi-structured interview and questionnaire. The findings show that organizational communication plays a vital role in the success of a micro and small business. It touches on all aspects of small business management and its members and sets the scene for a climate of innovation and change, particularly in the first stages of business development.
Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalJournal of New Business Ideas and Trends
Volume2
Issue number2
Publication statusPublished - Jul 2004
Externally publishedYes

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