Fake news: Acceptance by demographics and culture on social media

Giselle Rampersad, Turki Althiyabi

Research output: Contribution to journalArticlepeer-review

95 Citations (Scopus)
365 Downloads (Pure)


Fake news has trumped up attention across cultures from the United States Elections to the Arab Spring. While political marketers have long used the language of fear and persuasion in their messaging, social media has intensified its impact. The purpose of this study is to investigate the influence of demographics and culture on the spread of fake news via social media. Based on a quantitative study, it finds that culture has the most significant impact on the spread of fake news. Results shows that age and not gender or education has a greater influence on the acceptance of fake news in particular cultures.
Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalJournal of Information Technology and Politics
Issue number1
Early online date31 Oct 2019
Publication statusPublished - 2 Jan 2020

Bibliographical note

'This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built
upon in any way.'


  • electronic word of mouth
  • fake news
  • social media
  • technology adoption
  • culture
  • technology acceptance model
  • Fake news


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