Family Nutrition and Community Sport: Insights and Opportunities

Ashleigh Powell, Kate Westberg, Con Stavros, Lukas Parker, Diane Martin, Mike Reid, David Fouvy, Anthony Worsley, David Micallef

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Community sport has the potential to shape nutritional outcomes and is a powerful setting in which to foster social change. This research examined the intersection between food and junior sport in conjunction with VicHealth and Football Victoria. A mixed-method approach was employed to gain a holistic understanding of (a) how community sport impacts family nutritional practices – the habits and routines that are formed around participation; (b) the community sport food environment, and (c) organisational barriers to change. The results demonstrated that community sport participation can be unsupportive of healthy eating, due to competing demands that impact nutritional decisions, and the contextual availability of calorie dense, nutrient poor options. Conversely, the findings have implications for interventions aiming to improve nutrition. In particular, the results provide insight into how community sport can be used as an entry point to shape healthy routines, provide nutritional education, and collaborate with parents in competency building.
Original languageEnglish
Title of host publicationANZMAC Conference 2023
Subtitle of host publicationMarketing for good
EditorsMaree Thyne, Sergio Biggermann
PublisherAustralian & New Zealand Marketing Academy
Pages515-515
Number of pages1
Volume2023
Publication statusPublished - Dec 2023
EventAustralian & New Zealand Marketing Academy 2023 (ANZMAC): Marketing for good - University of Otago, Dunedin, New Zealand
Duration: 4 Dec 20236 Dec 2023
https://www.anzmac2023.com/

Publication series

NameANZMAC Conference Proceedings
Volume2023

Conference

ConferenceAustralian & New Zealand Marketing Academy 2023 (ANZMAC)
Abbreviated titleANZMAC 2023
Country/TerritoryNew Zealand
CityDunedin
Period4/12/236/12/23
Internet address

Bibliographical note

Conference contribution
Social Marketing | Contemporary Topics in Social Marketing 3
Tuesday 5 December | 4.15 pm - 5.45 pm NZDT

Keywords

  • Sport
  • Nutrition
  • Intervention

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