Abstract
Community sport has the potential to shape nutritional outcomes and is a powerful setting in which to foster social change. This research examined the intersection between food and junior sport in conjunction with VicHealth and Football Victoria. A mixed-method approach was employed to gain a holistic understanding of (a) how community sport impacts family nutritional practices – the habits and routines that are formed around participation; (b) the community sport food environment, and (c) organisational barriers to change. The results demonstrated that community sport participation can be unsupportive of healthy eating, due to competing demands that impact nutritional decisions, and the contextual availability of calorie dense, nutrient poor options. Conversely, the findings have implications for interventions aiming to improve nutrition. In particular, the results provide insight into how community sport can be used as an entry point to shape healthy routines, provide nutritional education, and collaborate with parents in competency building.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC Conference 2023 |
| Subtitle of host publication | Marketing for good |
| Editors | Maree Thyne, Sergio Biggermann |
| Publisher | Australian & New Zealand Marketing Academy |
| Pages | 515-515 |
| Number of pages | 1 |
| Volume | 2023 |
| Publication status | Published - Dec 2023 |
| Event | Australian & New Zealand Marketing Academy Conference 2023 (ANZMAC): Marketing for good - University of Otago, Dunedin, New Zealand Duration: 4 Dec 2023 → 6 Dec 2023 https://www.anzmac2023.com/ |
Publication series
| Name | ANZMAC Conference Proceedings |
|---|---|
| Volume | 2023 |
Conference
| Conference | Australian & New Zealand Marketing Academy Conference 2023 (ANZMAC) |
|---|---|
| Abbreviated title | ANZMAC 2023 |
| Country/Territory | New Zealand |
| City | Dunedin |
| Period | 4/12/23 → 6/12/23 |
| Internet address |
Bibliographical note
Conference contributionSocial Marketing | Contemporary Topics in Social Marketing 3
Tuesday 5 December | 4.15 pm - 5.45 pm NZDT
Keywords
- Sport
- Nutrition
- Intervention
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