First-time and repeat tourist destination image: the case of domestic tourists to Weh Island, Indonesia

Sang Kim, Eerang Park

    Research output: Contribution to journalArticle

    6 Citations (Scopus)

    Abstract

    This study aimed to offer insights into the relationship between tourists' previous experience and their evaluation of cognitive, affective, and overall images of a domestic tourism destination. Empirical data were collected in a popular domestic tourism destination in Indonesia – Weh Island. The findings of this study suggested that repeat tourists had a more positive evaluation of destination image towards Weh Island in relation to four dimensions of cognitive image (e.g. “quality of experience”, “infrastructure and attraction”, “value and environment”, and “comfort”) and an overall image. However, the previous experience with the destination did not influence the tourists' affective image of the destination. The study also discusses the managerial implications for Weh Island tourism destination marketing and positioning strategy.

    Original languageEnglish
    Pages (from-to)421-433
    Number of pages13
    JournalAnatolia
    Volume26
    Issue number3
    DOIs
    Publication statusPublished - 3 Jul 2015

    Keywords

    • affective image
    • cognitive image
    • domestic tourism
    • island destinations
    • overall image

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