TY - JOUR
T1 - Food-system actors' perspectives on trust:
T2 - an international comparison
AU - Tonkin, Emma Louise
AU - Wilson, Annabelle M.
AU - Coveney, John D.
AU - Henderson, Julie Anne
AU - Meyer, Samantha Beth
AU - McCarthy, Mary Brigid
AU - O’Reilly, Seamus
AU - Calnan, Michael
AU - McGloin, Aileen
AU - Kelly, Edel
AU - Ward, Paul R.
PY - 2019/5/1
Y1 - 2019/5/1
N2 - Purpose: The purpose of this paper is to compare the perspectives of actors who contribute to trust in the food system in four high income countries which have diverse food incident histories: Australia, New Zealand (NZ), the United Kingdom (UK) and the Island of Ireland (IOI), focussing on their communication with the public, and their approach to food system interrelationships. Design/methodology/approach: Data were collected in two separate studies: the first in Australia, NZ and the UK (Study 1); and the second on the IOI (Study 2). In-depth interviews were conducted with media, food industry and food regulatory actors across the four regions (n=105, Study 1; n=50, Study 2). Analysis focussed on identifying similarities and differences in the perspectives of actors from the four regions regarding the key themes of communication with the public, and relationships between media, industry and regulators. Findings: While there were many similarities in the way food system actors from the four regions discussed (re)building trust in the context of a food incident, their perceptions differed in a number of critical ways regarding food system actor use of social media, and the attitudes and approaches towards relationships between food system actors. Originality/value: This paper outlines opportunities for the regions studied to learn from each other when looking for practical strategies to maximise consumer trust in the food system, particularly relating to the use of social media and attitudes towards role definition in industry–regulator relationships.
AB - Purpose: The purpose of this paper is to compare the perspectives of actors who contribute to trust in the food system in four high income countries which have diverse food incident histories: Australia, New Zealand (NZ), the United Kingdom (UK) and the Island of Ireland (IOI), focussing on their communication with the public, and their approach to food system interrelationships. Design/methodology/approach: Data were collected in two separate studies: the first in Australia, NZ and the UK (Study 1); and the second on the IOI (Study 2). In-depth interviews were conducted with media, food industry and food regulatory actors across the four regions (n=105, Study 1; n=50, Study 2). Analysis focussed on identifying similarities and differences in the perspectives of actors from the four regions regarding the key themes of communication with the public, and relationships between media, industry and regulators. Findings: While there were many similarities in the way food system actors from the four regions discussed (re)building trust in the context of a food incident, their perceptions differed in a number of critical ways regarding food system actor use of social media, and the attitudes and approaches towards relationships between food system actors. Originality/value: This paper outlines opportunities for the regions studied to learn from each other when looking for practical strategies to maximise consumer trust in the food system, particularly relating to the use of social media and attitudes towards role definition in industry–regulator relationships.
KW - Social media
KW - Consumer
KW - Trust
KW - Food scare
KW - Food system
UR - http://www.scopus.com/inward/record.url?scp=85058095556&partnerID=8YFLogxK
U2 - 10.1108/BFJ-05-2018-0291
DO - 10.1108/BFJ-05-2018-0291
M3 - Article
SN - 0007-070X
VL - 121
SP - 561
EP - 573
JO - British Food Journal
JF - British Food Journal
IS - 2
ER -