For the Love of Country: How Origin-related Affect Influences Consumer Wine Evaluation and Preference

Roberta Crouch, Ulrich Orth, Vinh Lu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
Event9th Academy of Wine Business Research Conference -
Duration: 17 Feb 2016 → …

Conference

Conference9th Academy of Wine Business Research Conference
Period17/02/16 → …

Cite this

Crouch, R., Orth, U., & Lu, V. (2016). For the Love of Country: How Origin-related Affect Influences Consumer Wine Evaluation and Preference. Paper presented at 9th Academy of Wine Business Research Conference, .