Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Chloe Darkson; Marnie Campbell; Susan Rockloff

doi:10.4103/cs.cs_19_76

Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Chloe Darkson, Marnie Campbell, Susan Rockloff

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

8 Downloads (Pure)

Abstract

The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

Original language	English
Pages (from-to)	405-411
Number of pages	7
Journal	Conservation and Society
Volume	18
Issue number	4
DOIs	https://doi.org/10.4103/cs.cs_19_76
Publication status	Published - Oct 2020
Externally published	Yes

Keywords

environmental generational amnesia
environmental values
generational subculture theory
marine conservation
millennial

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4103/cs.cs_19_76Licence: CC BY-NC-SA

Final published versionFinal published version, 1.03 MBLicence: CC BY-NC-SA

Cite this

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AB - The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

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Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Abstract

Keywords

UN SDGs

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