Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Chloe Darkson; Marnie Campbell; Susan Rockloff

doi:10.4103/cs.cs_19_76

Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Chloe Darkson, Marnie Campbell, Susan Rockloff

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

9 Downloads (Pure)

Abstract

The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

Original language	English
Pages (from-to)	405-411
Number of pages	7
Journal	Conservation and Society
Volume	18
Issue number	4
DOIs	https://doi.org/10.4103/cs.cs_19_76
Publication status	Published - Oct 2020
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 14 Life Below Water

Keywords

environmental generational amnesia
environmental values
generational subculture theory
marine conservation
millennial

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10.4103/cs.cs_19_76Licence: CC BY-NC-SA

Final published versionFinal published version, 1.03 MBLicence: CC BY-NC-SA

Cite this

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Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

Abstract

UN SDGs

Keywords

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