Global text project: new horizons in textbook marketing

Leyland Pitt, Deon Nel, Gene van Heerden, Anthony Chan

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	297-307
Number of pages	11
Journal	Marketing Intelligence & Planning
Volume	27
Issue number	3
Publication status	Published - 2009

Cite this

@article{f8f36558c65348a891758220dd83a9d3,

title = "Global text project: new horizons in textbook marketing",

author = "Leyland Pitt and Deon Nel and {van Heerden}, Gene and Anthony Chan",

year = "2009",

language = "English",

volume = "27",

pages = "297--307",

journal = "Marketing Intelligence & Planning",

issn = "0263-4503",

publisher = "EMERALD",

number = "3",

}