Global text project: new horizons in textbook marketing

Leyland Pitt, Deon Nel, Gene van Heerden, Anthony Chan

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)297-307
    Number of pages11
    JournalMarketing Intelligence & Planning
    Volume27
    Issue number3
    Publication statusPublished - 2009

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