Good and bad news in a Musk-do state

    Research output: Other contributionpeer-review


    A couple of announcements from international billionaires have softened the blow of the pain to come from the upcoming closure of General Motors Holden.
    It was always going to be difficult to compete with Elon Musk. Early positioning by the tech giant cemented Tesla as the frontrunner for construction of the state government-initiated 100-megawatt battery for South Australia. In Twitter banter with Australian billionaire counterpart Mike Cannon-Brookes, Musk said that he would build the facility within 100 days or it’s free. It was an audacious move, a masterstroke of marketing and positioning.
    Original languageEnglish
    Media of outputMagazine
    Place of PublicationAdelaide
    Publication statusPublished - 1 Aug 2017


    • unemployment
    • steel industry
    • Elon Musk
    • Tesla


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