Hadley Cantril: A Pioneer in Public Opinion Research

Adrian J. Tomyn

Research output: Contribution to journalEditorial

2 Citations (Scopus)

Abstract

Born in Utah in 1906, Dr. Hadley Cantril was an American public opinion analyst
and academic. He is perhaps most-remembered for developing the Cantril Self Anchoring Striving Scale (Cantril 1965), also known as ‘Cantril’s Ladder’ published in ‘The pattern of Human Concerns’. Cantril’s Ladder is a measurement instrument that asks people to rate their present, past, and anticipated future satisfaction with life on a scale anchored by their own identified values. In responding to this scale, people are presented with a ladder and steps numbered from 0 (representing their worst possible life) at the bottom to 10 (representing their best possible life) at the top. Respondents then indicate on which step they feel they personally stand.
Original languageEnglish
Pages (from-to)1033-1034
Number of pages2
JournalApplied Research in Quality of Life
Volume12
Issue number4
DOIs
Publication statusPublished - 1 Dec 2017
Externally publishedYes

Keywords

  • Hadley Cantril
  • public opinion
  • public opinion academic
  • Cantril Self-Anchoring Striving Scale
  • Cantril’s Ladder

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