Abstract
The Republican campaign attacked and severely damaged the leadership credibility of John Kerry: could Kerry lead? Kerry's own record in the Senate, undistinguished to even his friends, was served up as evidence. Kerry's endless iterations of policy nuance, appropriate to the Senate as a deliberative body, further undermined his claims to leadership. Bush, by contrast, is America's first modern president with a corporate background: he is a CEO with an MBA and his leadership looks just like that - decisive, focused and determined. In their effort to influence voters, the Republicans had a positive message: Bush was Bush - a strong and determined leader. Perhaps he had been hasty and wrong but you knew where you stood.
| Original language | English |
|---|---|
| Number of pages | 2 |
| Journal | On Line Opinion |
| Publication status | Published - 9 Nov 2004 |