How Do Consumers Respond to Different Colours of A Package? The Case of Local Food Product in Indonesia

Arifiani Widjayanti, Vipul Pare

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2016
    EventAustralian and New Zealand Academy of Management (ANZAM) -
    Duration: 6 Dec 2016 → …

    Conference

    ConferenceAustralian and New Zealand Academy of Management (ANZAM)
    Period6/12/16 → …

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