How Do Consumers Respond to Different Colours of A Package? The Case of Local Food Product in Indonesia

Arifiani Widjayanti, Vipul Pare

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Event	Australian and New Zealand Academy of Management (ANZAM) - Duration: 6 Dec 2016 → …

Conference	Australian and New Zealand Academy of Management (ANZAM)
Period	6/12/16 → …

Cite this

TY - CONF

T1 - How Do Consumers Respond to Different Colours of A Package? The Case of Local Food Product in Indonesia

AU - Widjayanti, Arifiani

AU - Pare, Vipul

PY - 2016

Y1 - 2016

UR - https://www.anzam.org/wp-content/uploads/pdf-manager/2835_ANZAM-2016-369-FILE001.PDF

M3 - Paper

T2 - Australian and New Zealand Academy of Management (ANZAM)

Y2 - 6 December 2016

ER -