Improving the language of influence

D. B. Skillicorn, Christian Leuprecht

    Research output: Contribution to conferencePaper

    Abstract

    We show that the language used by U.S. presidential candidates over the past twenty years has an underlying temporal structure associated with electoral success, with the most influential language used by incumbents in their second campaign and the least by losers in a first-cycle open campaign. Influential language is characterized by increased positivity, complete absence of negativity, increased abstraction, and lack of reference to the opposing candidate(s). The way in which language use changes suggests that it is the result of changing self-perception rather than a deliberate strategy. This has implications for the language of influence as deployed by violent extremist groups, suggesting that both success at convincing an audience to participate in violent extremism and the presence of competing groups trying to make similar arguments improve the quality of the influencing language they use.

    Original languageEnglish
    Pages1028-1033
    Number of pages6
    DOIs
    Publication statusPublished - 1 Jan 2013
    EventIEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013 -
    Duration: 25 Aug 2013 → …

    Conference

    ConferenceIEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013
    Period25/08/13 → …

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  • Cite this

    Skillicorn, D. B., & Leuprecht, C. (2013). Improving the language of influence. 1028-1033. Paper presented at IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013, . https://doi.org/10.1145/2492517.2500285