Integrating base-of-the-pyramid business into global supply chains

Maryam Zomorrodi, Sajad Fayezi, Kwok Hung Lau, Adela McMurray

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationManaging Sustainable Innovation
PublisherTaylor and Francis
Pages11-28
Number of pages18
ISBN (Electronic)9780429555510
ISBN (Print)9780367210304
Publication statusPublished - 6 Dec 2019
Externally publishedYes

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