Integrating base-of-the-pyramid business into global supply chains

Maryam Zomorrodi, Sajad Fayezi, Kwok Hung Lau, Adela McMurray

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Managing Sustainable Innovation
Publisher	Taylor & Francis
Pages	11-28
Number of pages	18
ISBN (Electronic)	9780429555510
ISBN (Print)	9780367210304
Publication status	Published - 6 Dec 2019
Externally published	Yes

Cite this

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title = "Integrating base-of-the-pyramid business into global supply chains",

author = "Maryam Zomorrodi and Sajad Fayezi and Lau, {Kwok Hung} and Adela McMurray",

year = "2019",

month = dec,

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pages = "11--28",

booktitle = "Managing Sustainable Innovation",

publisher = "Taylor & Francis",

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TY - CHAP

T1 - Integrating base-of-the-pyramid business into global supply chains

AU - Zomorrodi, Maryam

AU - Fayezi, Sajad

AU - Lau, Kwok Hung

AU - McMurray, Adela

PY - 2019/12/6

Y1 - 2019/12/6

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BT - Managing Sustainable Innovation

PB - Taylor & Francis

ER -