International progress toward a commercial tobacco endgame is an opportunity for advancing tobacco control in Australia

We read with interest the paper by Jongenelis on challenges and opportunities to tobacco control in Australia, published in ANZJPH. While Australia has a history of tobacco control policy innovation, we agree that currently “policy reform in Australia [has] fallen behind best practice.” Once considered a tobacco control leader, Australia only ranks 12th for lowest smoking prevalence globally. Internationally, the tobacco control field is moving to a focus on endgame policies, which move beyond incremental expansion of existing measures to approaches that aim to rapidly and permanently reduce smoking to minimal levels by addressing the fundamental drivers of the tobacco epidemic, namely the widespread commercial retailing of an addictive product whose contents are minimally regulated...