Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
EventInternational Conference on Social Media, SEO & Marketing Strategies -
Duration: 3 Nov 2015 → …

Conference

ConferenceInternational Conference on Social Media, SEO & Marketing Strategies
Period3/11/15 → …

Cite this

De Vos, S., Crouch, R., Quester, P., & Ilicic, J. (2015). Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions. Paper presented at International Conference on Social Media, SEO & Marketing Strategies, .