Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions

Svetlana De Vos; Roberta Crouch; Pascale Quester; Jasmina Ilicic

Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

College of Business, Government and Law

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	International Conference on Social Media, SEO & Marketing Strategies - Duration: 3 Nov 2015 → …

Conference

Conference	International Conference on Social Media, SEO & Marketing Strategies
Period	3/11/15 → …

Cite this

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title = "Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions",

author = "{De Vos}, Svetlana and Roberta Crouch and Pascale Quester and Jasmina Ilicic",

year = "2015",

language = "English",

note = "International Conference on Social Media, SEO & Marketing Strategies ; Conference date: 03-11-2015",

}

Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions. / De Vos, Svetlana; Crouch, Roberta; Quester, Pascale et al.

2015. Paper presented at International Conference on Social Media, SEO & Marketing Strategies.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioural intentions

AU - De Vos, Svetlana

AU - Crouch, Roberta

AU - Quester, Pascale

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Paper

T2 - International Conference on Social Media, SEO & Marketing Strategies

Y2 - 3 November 2015

ER -