@inproceedings{9d8ee92b41784d46acbb07983f200295,
title = "Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract",
abstract = "This research examines the moderating role of problem gambling status (low-risk gamblers, moderate-risk gamblers and problem gamblers) on the processing of fear appeals in a sample of Australian gamblers.This study uses multigroup comparisons in structural equation modelling (SEM) to test the robustness of the revised protection motivation model (RPMM) in predicting the effectiveness of fear appeals to induce help-seeking intentions in at-risk gamblers. The results provide evidence that fear does not mediate the impact of perceived susceptibility on help-seeking intentions in at-risk gamblers. Cognitive appraisals of perceived susceptibility directly and positively impact help-seeking intentions in low, moderate and problem gamblers.",
keywords = "Fear Appeals, Gambling Status, Help-seeking Intentions, Moderate-risk Gamblers, Problem Gambling",
author = "{De Vos}, Svetlana and Roberta Crouch and Pascale Quester and Jasmina Ilicic",
year = "2018",
doi = "10.1007/978-3-319-68750-6_86",
language = "English",
isbn = "9783319687490",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "283",
editor = "Rossi, {Patricia } and Krey, {Nina }",
booktitle = "Marketing Transformation",
address = "Germany",
note = "2017 Academy of Marketing Science{\textregistered} World Marketing Congress : AMS World Marketing Congress (WMC) ; Conference date: 24-05-2017 Through 26-05-2017",
}