Investigating the Impact of Social Media Marketing Activities on Adelaide Festival’s Brand Relationship Quality

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2015
    EventSydney International Business Research Conference 2015 -
    Duration: 17 Apr 2015 → …

    Conference

    ConferenceSydney International Business Research Conference 2015
    Period17/04/15 → …

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