Investigating the Impact of Social Media Marketing Activities on Adelaide Festival’s Brand Relationship Quality

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Event	Sydney International Business Research Conference 2015 - Duration: 17 Apr 2015 → …

Conference	Sydney International Business Research Conference 2015
Period	17/04/15 → …

Cite this

@conference{776a8cd75dba4ccc9f4851fc72afebd6,

title = "Investigating the Impact of Social Media Marketing Activities on Adelaide Festival{\textquoteright}s Brand Relationship Quality",

author = "Naser Pourazad and Vipul Pare",

year = "2015",

language = "English",

note = "Sydney International Business Research Conference 2015 ; Conference date: 17-04-2015",

}