It's a Dirichlet World Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline

Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern

Research output: Contribution to journal › Article › peer-review

68 Citations (Scopus)

Original language	English
Pages (from-to)	203-213
Number of pages	11
Journal	JOURNAL OF ADVERTISING RESEARCH
Volume	52
Issue number	2
DOIs	https://doi.org/10.2501/JAR-52-2-203-213
Publication status	Published - 2012

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AU - Sharp, Byron

AU - Wright, Malcolm

AU - Dawes, John

AU - Driesener, Carl

AU - Meyer-Waarden, Lars

AU - Stocchi, Lara

AU - Stern, Philip

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JO - JOURNAL OF ADVERTISING RESEARCH

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