Original language | English |
---|---|
Pages (from-to) | 203-213 |
Number of pages | 11 |
Journal | JOURNAL OF ADVERTISING RESEARCH |
Volume | 52 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2012 |
It's a Dirichlet World Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Byron Sharp, Malcolm Wright, John Dawes, Carl Driesener, Lars Meyer-Waarden, Lara Stocchi, Philip Stern
Research output: Contribution to journal › Article › peer-review
59
Citations
(Scopus)