Kanashimi no Wasurekata: Documentary of Nogizaka46 directed by Maruyama Takeshi

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    Since the surge in the popularity of AKB48 and groups alike,
    Ja p a n’s “kawaii princesses” (Kimura 46) have become ubiquitous
    in various forms of Japanese media, spreading their cute images
    all over the archipelago.
    The Japan Times once insisted that these multimember female-idol groups “must be pure but sexy, docile yet energetic, reserved but always cheerful for photos” – an “impossible set of ideals” (“Editorial”), which were originally to attract the otaku (geeks) of Akihabara. However, the element of a pure and innocent fantasy has become well accepted by the general public once it
    appeared in the mainstream media because this is a kind of quality
    that is attractive to a large population. The pop girls eventually
    became icons, symptomatic of a “national idol,” by which “‘we,’
    ‘Japanese’ ‘all’ know and love
    Original languageEnglish
    Number of pages4
    Specialist publicationJapan Studies Association Journal
    Publication statusPublished - 2017


    • kawaii princess phenomenon
    • AKB48
    • pop girls
    • icons


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