Keeping It Real: Why Australia’s Labor Needs a Retuned Message

Josh Sunman, Emily Foley

Research output: Contribution to specialist publicationArticle

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Abstract

Labor’s messaging on economic management doesn’t resonate with voters more concerned about their hip pocket. There are already signs it’s trying to change tune.

Anthony Albanese and the Labor Party’s hope of clinging to government in 2025 hinges on dramatically reshaping their pitch to voters more concerned about hip-pocket issues than broader economic messages. Reforms to the composition of the reserve bank and positive economic trends might excite financial markets, but everyday voters need to be spoken to at the level of their pocketbook concerns.

Labor needs to craft messages that resonate in an effort to win back support that has dwindled since 2023.
Original languageEnglish
Number of pages8
Specialist publicationThe Diplomat
Publication statusPublished - 5 Mar 2025

Keywords

  • Oceania
  • Politics
  • Australia
  • Anthony Albanese
  • Australian federal election 2025
  • Australia federal elections
  • Australia politics
  • Peter Dutton

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