Knowing what to look for: Voice affects face race judgements

The study examined the effect that auditory information (speaker language/accent: Japanese or French) had on the processing of visual information (the speaker's race: Asian or Caucasian) in two forced-choice tasks: Classification and perceptual judgement on animated talking characters. Two (male and female) sets of facial morphs were constructed such that a 3-D head of Caucasian appearance was gradually morphed (in 11 steps) into one of Asian appearance. Each facial morph was animated in association with spoken French/Japanese or English with a French/Japanese accent. To examine the auditory effect, each animation was played with or without sound. Experiment 1 used an Asian or Caucasian classification task. Results showed that faces heard in conjunction with Japanese or a Japanese accent were more likely to be classified as Asian compared to those presented without sound. Experiment 2 used a same or different judgement task. Results showed that accuracy was improved by hearing a Japanese accent compared to without sound. These results were discussed in terms of the voice information acting as a cue to assist in organizing and attending to face features.