Kony 2012: Intervention Narratives and the Saviour Subject

Nerida Chazal, Adam Pocrnic

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


In 2012, the Kony 2012 Campaign became the most watched human rights video to date, garnering over 100 million views in just six days. The Campaign relied on easily digestible narratives that encouraged an imperialistic military-legal response to the Lord's Resistance Army's use of child soldiers in Uganda. Drawing on Mutua's (2001) framework of savages, victims and saviours, this article analyses the Kony 2012 phenomenon to illustrate how a digital campaign can validate and reproduce subjectivities and structures of domination rather than stimulate sustainable reform-based change. The article critically reflects on the use of digital technology by the Kony 2012 campaign and considers the potential for 'slacktivism' and 'clicktivism'.

Original languageEnglish
Pages (from-to)98-112
Number of pages15
JournalInternational Journal for Crime, Justice and Social Democracy
Issue number1
Publication statusPublished - 2016


  • International Criminal Court
  • Intervention narratives
  • Kony 2012
  • Slacktivism


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