The aim of this paper is to apply a quality framework for mixed methods studies referred to as the Good Reporting of A Mixed Methods Study (GRAMMS) framework which was developed by O'Cathain, Murphy & Nicholl (2008). Mixed methods research is an emerging methodological movement and one which is gaining in popularity across business and management fields. Those who have studied the use of mixed methods research in business have noted that a common criticism of mixed methods studies reported in academic journals is the lack of a justification or rationale for the use of mixed methods and how the study has integrated the data or findings from the study. The aim of this paper is to apply and therefore demonstrate what needs to be documented when reporting a mixed methods study. To do this we have applied the GRAMMS to a piece of field research already reported to a community based audience. The study utilised an exploratory mixed methods research design over three sequential phases and involved a combination of both qualitative and quantitative data combinations throughout the three phases. The research and its findings are now being prepared for academic publication through the process of applying the GRAMMS framework. We have documented this process as a means of assisting novice mixed methodologists who may be struggling with how they might report this new and emergent approach to research. The GRAMMS framework consists of six main points which address the rationale for utilising mixed methods as well as issues relating to the methodological choices attached to data collection methods, sequencing, sampling, priority of data, points of integration and data analysis techniques. The value of the paper lies firmly in the documenting of the GRAMMS application process and therefore how to best write up community based mixed methods field research for an academic outlet and audience.
|Number of pages||12|
|Journal||Electronic Journal of Business Research Methods|
|Publication status||Published - Dec 2013|
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