Level of aspiration behaviour in relation to payoffs and costs following success and failure

N. T. Feather

Research output: Contribution to journalArticle

Abstract

This study investigated the effect on goal‐setting behaviour of varying both payoffs and costs in a level of aspiration situation. Payoffs were defined as “high” when points awarded for success equalled actual performance, and as “low” when points awarded for success equalled stated level of aspiration. Costs were defined as “high” when S obtained zero points after failure, and as “low” when S obtained points equal to actual performance after failure. Results show that mean goal discrepancy scores are higher and mean attainment discrepancy scores are lower when payoff is low rather than high, and when cost is low rather than high. Differences are greatest when a low payoff‐low cost condition is compared to a high payoff‐high cost condition. Results are discussed in relation to decision theoretical approaches to the analysis of factors involved in level of aspiration behaviour. 1964 Australian Psychological Society

Original languageEnglish
Pages (from-to)175-184
Number of pages10
JournalAustralian Journal of Psychology
Volume16
Issue number3
DOIs
Publication statusPublished - 1 Jan 1964
Externally publishedYes

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