Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks

Giselle Rampersad, Pascale Quester, Indrit Troshani

    Research output: Contribution to journalArticle

    148 Citations (Scopus)

    Abstract

    This study examines the management of innovation networks which has enjoyed increased recognition in the marketing literature due to its growing prominence and relevance. By testing a causal model relating network factors to outcomes, the study contributes to theory development on managing innovation at the net level of analysis. Consequently, it contributes to the respective marketing literatures on new product development, open innovation, industrial marketing and its emerging network management sub-stream. It also offers a methodological contribution as respondents include key players from businesses, government agencies, research organizations and universities rather than from only one focal organization as studies in extant literature have predominantly done. Findings are based on 219 responses from Australian high technology networks, namely, information and communications technology and biotechnology/nanotechnology. The study offers valuable implications for marketing managers involved in new product development and innovation concerning strategies for managing their inter-organizational innovation initiatives effectively.

    Original languageEnglish
    Pages (from-to)793-805
    Number of pages13
    JournalIndustrial Marketing Management
    Volume39
    Issue number5
    DOIs
    Publication statusPublished - 1 Jul 2010

    Keywords

    • Innovation
    • Innovation networks
    • Network management

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