Managing your personal brand

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)


Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education context. The paper finishes with some five ways to make sure your personal brand fails!
Original languageEnglish
Pages (from-to)99-102
Number of pages4
JournalPerspectives: Policy and Practice in Higher Education
Issue number3
Publication statusPublished - 3 Jul 2014
Externally publishedYes


  • career development
  • personal branding
  • reputation


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