Abstract
Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education context. The paper finishes with some five ways to make sure your personal brand fails!
| Original language | English |
|---|---|
| Pages (from-to) | 99-102 |
| Number of pages | 4 |
| Journal | Perspectives: Policy and Practice in Higher Education |
| Volume | 18 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 3 Jul 2014 |
| Externally published | Yes |
Keywords
- career development
- personal branding
- reputation