Market Orientation and Mode of Focus: An Exploration

Leyland Pitt, Nic Terblanche, Deon Nel, Wade Halvorsan, Victoria Crittenden, Joseph Hair, Sharon Rundle-Thiele, Daniel Heinrich, Katherine Heinrich, Michael Parent, Boris Toma

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2010
    EventAustralia and New Zealand Marketing Academy -
    Duration: 29 Dec 2010 → …

    Conference

    ConferenceAustralia and New Zealand Marketing Academy
    Period29/12/10 → …

    Cite this

    Pitt, L., Terblanche, N., Nel, D., Halvorsan, W., Crittenden, V., Hair, J., Rundle-Thiele, S., Heinrich, D., Heinrich, K., Parent, M., & Toma, B. (2010). Market Orientation and Mode of Focus: An Exploration. Paper presented at Australia and New Zealand Marketing Academy, .