We examined if cross-modal priming (print to speech) was greater for participants who were aware of the presence of letters in the experiment. Experiment 1 determined that word primes displayed at 47. ms were adequately masked. In Experiment 2 (a,. b) with primes displayed at 47. ms masked priming occurred for within-mode printed targets but not for spoken ones. Experiment 3, with spoken targets, presented primes at two different durations (59, 71. ms) and priming was found for participants who reported seeing letters but not for those who did not. The results are discussed in terms how the link between prime and target representations might be strengthened even by cursory awareness of the prime and what this tells us about priming.