Masked repetition priming and proportion effects under cognitive load.

Glen Bodner, S. M. Stalinski

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)

Abstract

The authors used a cognitive load manipulation (rehearsing a string of digits during the trial) to test the automaticity of (a) masked repetition priming and (b) the masked repetition proportion (RP) effect (i.e., greater priming when the proportion of repetition-prime trials is higher) in the lexical decision task. The RP (.2 vs. .8) was varied across blocks. Masked priming was not reduced under load compared with a no-load group. Surprisingly, only the load group showed an RP effect in response latencies, although the no-load group showed an RP effect in the error rates. Our results show that masked priming is automatic, yet the influence of masked primes can nonetheless be adjusted at an unconscious level. Implications for accounts of masked priming are discussed.
Original languageEnglish
Pages (from-to)127-131
Number of pages5
JournalCanadian Journal of Experimental Psychology-Revue Canadienne de Psychologie Experimentale
Volume62
DOIs
Publication statusPublished - 2008
Externally publishedYes

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