Measuring new product development project success in Vietnamese small and medium-sized enterprises

Nga Hoang Thanh Dang, Adela J. McMurray, Xueli Huang

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)

Abstract

New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.

Original languageEnglish
Title of host publicationAdvances in Human Factors, Business Management and Leadership
Subtitle of host publicationProceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
EditorsJussi Ilari Kantola, Tibor Barath, Salman Nazir
Place of PublicationCham, Switzerland
PublisherSpringer-Verlag
Pages290-296
Number of pages7
Volume594
ISBN (Electronic)9783319603728
ISBN (Print)9783319603711
DOIs
Publication statusPublished - 2018
Externally publishedYes
EventAHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017 - Los Angeles, United States
Duration: 17 Jul 201721 Jul 2017

Publication series

NameAdvances in Intelligent Systems and Computing
Volume594
ISSN (Print)2194-5357

Conference

ConferenceAHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017
CountryUnited States
CityLos Angeles
Period17/07/1721/07/17

Keywords

  • Manufacturing industry
  • New product development
  • SMEs
  • Success measurement
  • Vietnam

Fingerprint Dive into the research topics of 'Measuring new product development project success in Vietnamese small and medium-sized enterprises'. Together they form a unique fingerprint.

Cite this