Measuring new product development project success in Vietnamese small and medium-sized enterprises

Nga Hoang Thanh Dang; Adela J. McMurray; Xueli Huang

doi:10.1007/978-3-319-60372-8_28

Measuring new product development project success in Vietnamese small and medium-sized enterprises

Nga Hoang Thanh Dang, Adela J. McMurray, Xueli Huang

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Abstract

New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.

Original language	English
Title of host publication	Advances in Human Factors, Business Management and Leadership
Subtitle of host publication	Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
Editors	Jussi Ilari Kantola, Tibor Barath, Salman Nazir
Place of Publication	Cham, Switzerland
Publisher	Springer-Verlag
Pages	290-296
Number of pages	7
Volume	594
ISBN (Electronic)	9783319603728
ISBN (Print)	9783319603711
DOIs	https://doi.org/10.1007/978-3-319-60372-8_28
Publication status	Published - 2018
Externally published	Yes
Event	AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017 - Los Angeles, United States Duration: 17 Jul 2017 → 21 Jul 2017

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	594
ISSN (Print)	2194-5357

Conference

Conference	AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017
Country/Territory	United States
City	Los Angeles
Period	17/07/17 → 21/07/17

Keywords

Manufacturing industry
New product development
SMEs
Success measurement
Vietnam

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-60372-8_28Licence: In Copyright

https://rdcu.be/dBfboLicence: In Copyright

Cite this

Dang, N. H. T., McMurray, A. J., & Huang, X. (2018). Measuring new product development project success in Vietnamese small and medium-sized enterprises. In J. I. Kantola, T. Barath, & S. Nazir (Eds.), Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA (Vol. 594, pp. 290-296). (Advances in Intelligent Systems and Computing; Vol. 594). Springer-Verlag. https://doi.org/10.1007/978-3-319-60372-8_28

Dang, Nga Hoang Thanh ; McMurray, Adela J. ; Huang, Xueli. / Measuring new product development project success in Vietnamese small and medium-sized enterprises. Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. editor / Jussi Ilari Kantola ; Tibor Barath ; Salman Nazir. Vol. 594 Cham, Switzerland : Springer-Verlag, 2018. pp. 290-296 (Advances in Intelligent Systems and Computing).

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abstract = "New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.",

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Dang, NHT, McMurray, AJ & Huang, X 2018, Measuring new product development project success in Vietnamese small and medium-sized enterprises. in JI Kantola, T Barath & S Nazir (eds), Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. vol. 594, Advances in Intelligent Systems and Computing, vol. 594, Springer-Verlag, Cham, Switzerland, pp. 290-296, AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, 2017, Los Angeles, United States, 17/07/17. https://doi.org/10.1007/978-3-319-60372-8_28

Measuring new product development project success in Vietnamese small and medium-sized enterprises. / Dang, Nga Hoang Thanh; McMurray, Adela J.; Huang, Xueli.
Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. ed. / Jussi Ilari Kantola; Tibor Barath; Salman Nazir. Vol. 594 Cham, Switzerland: Springer-Verlag, 2018. p. 290-296 (Advances in Intelligent Systems and Computing; Vol. 594).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Measuring new product development project success in Vietnamese small and medium-sized enterprises

AU - Dang, Nga Hoang Thanh

AU - McMurray, Adela J.

AU - Huang, Xueli

PY - 2018

Y1 - 2018

N2 - New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.

AB - New product development (NPD) is crucial for organizations to ensure their market positioning. The purpose of this study is to examine the measurement of NPD project success in Vietnamese manufacturing small and medium-sized enterprises (SMEs). A total of 795 questionnaires were sent to manufacturing SMEs in Hanoi, with 340 usable responses received yielding a response rate of 42.77%. Using SPSS (v.24) software to analyze the data, the findings indicated that three dimensions: subjective customer acceptance, objective customer acceptance and technical success had a significant impact on the overall NPD project success measurement. Financial performance did not have a significant impact on the overall NPD project success measurement. The study findings enhance our understanding about the key dimensions of the overall NPD project success measurement in Vietnamese organizations. Vietnamese business managers may use the results to improve NPD project success in their organizations by formulating better policies supporting both financial and non-financial innovation success.

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SN - 9783319603711

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Y2 - 17 July 2017 through 21 July 2017

ER -

Dang NHT, McMurray AJ, Huang X. Measuring new product development project success in Vietnamese small and medium-sized enterprises. In Kantola JI, Barath T, Nazir S, editors, Advances in Human Factors, Business Management and Leadership: Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society, July 17−21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA. Vol. 594. Cham, Switzerland: Springer-Verlag. 2018. p. 290-296. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-319-60372-8_28

Measuring new product development project success in Vietnamese small and medium-sized enterprises

Abstract

Publication series

Conference

Keywords

UN SDGs

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