TY - JOUR
T1 - Muscles and bare chests on Instagram
T2 - The effect of Influencers’ fashion and fitspiration images on men's body image
AU - Tiggemann, Marika
AU - Anderberg, Isabella
PY - 2020/12
Y1 - 2020/12
N2 - Despite men using social media in increasing numbers, as yet there has been little research addressing effects on men's body image. The aim of the present study was to investigate the effect of exposure to idealized male Instagram images on men's body satisfaction. Participants were 300 men aged 18–30 years who were randomly assigned to view clothed (fashion) images, bare-chested (fitspiration) images, or control images of scenery, posted by the same male Instagram Influencers. It was found that exposure to bare-chested and muscular images resulted in significantly lower body satisfaction relative to viewing clothed fashion images or scenery images, which did not differ from each other. The clothed and bare-chested conditions did not differ in amount of appearance-based social comparison, nor in reported inspiration to exercise or eat healthily. Nor was there any moderation of effects by muscular-ideal internalization. It was concluded that although they are vulnerable to some types of social media imagery, results typically obtained for women cannot simply be generalized to men.
AB - Despite men using social media in increasing numbers, as yet there has been little research addressing effects on men's body image. The aim of the present study was to investigate the effect of exposure to idealized male Instagram images on men's body satisfaction. Participants were 300 men aged 18–30 years who were randomly assigned to view clothed (fashion) images, bare-chested (fitspiration) images, or control images of scenery, posted by the same male Instagram Influencers. It was found that exposure to bare-chested and muscular images resulted in significantly lower body satisfaction relative to viewing clothed fashion images or scenery images, which did not differ from each other. The clothed and bare-chested conditions did not differ in amount of appearance-based social comparison, nor in reported inspiration to exercise or eat healthily. Nor was there any moderation of effects by muscular-ideal internalization. It was concluded that although they are vulnerable to some types of social media imagery, results typically obtained for women cannot simply be generalized to men.
KW - Body image
KW - Body satisfaction
KW - Fitspiration
KW - Instagram
KW - Men
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85095744971&partnerID=8YFLogxK
UR - http://purl.org/au-research/grants/ARC/DP150101295
U2 - 10.1016/j.bodyim.2020.10.001
DO - 10.1016/j.bodyim.2020.10.001
M3 - Article
AN - SCOPUS:85095744971
VL - 35
SP - 237
EP - 244
JO - Body Image
JF - Body Image
SN - 1740-1445
ER -