No germs on me: A social marketing campaign to promote hand-washing with soap in remote Australian Aboriginal communities

Elizabeth McDonald, Nicola Slavin, Ross Bailie, Xavier Schobben

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)

Abstract

A social marketing campaign promoting hand-washing with soap was implemented to reduce the high burden of infection experienced by Australian Aboriginal children living in remote communities. Epidemiological evidence of effect and other evidence were used to identify the hygiene intervention and health promotion approach for the project. We drew on the findings of: (i) a systematic literature review to identify the intervention for which there is strong effect in similar populations and contexts; and (ii) a narrative literature review to determine our health promotion approach. This process provided practitioners with confidence and understanding so they could address a complex problem in a politically and otherwise sensitive context.

Original languageEnglish
Pages (from-to)62-65
Number of pages4
JournalGlobal Health Promotion
Volume18
Issue number1
DOIs
Publication statusPublished - Mar 2011
Externally publishedYes

Keywords

  • Evidence-based practice
  • Health promotion
  • Organizational case studies
  • Public health
  • Social marketing

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