Non-food odorants reduce chocolate cravings

Eva Kemps, Marika Tiggemann, Sarah Bettany

    Research output: Contribution to journalArticlepeer-review

    11 Citations (Scopus)


    The present study compared the relative effectiveness of simple, commercially available food and non-food olfactory tasks on chocolate craving reduction. Chocolate cravings were induced by a series of coloured photographs and 67 undergraduate women were asked to smell one of three odours (green apple, jasmine, or water). The non-food odorant (jasmine) significantly reduced chocolate cravings relative to both the food and control odorants. Thus simple non-food odorants offer potential scope as a technique for curbing unwanted food cravings.

    Original languageEnglish
    Pages (from-to)1087-1090
    Number of pages4
    Issue number3
    Publication statusPublished - Jun 2012


    • Chocolate
    • Craving
    • Craving reduction
    • Food
    • Odour


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