Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership

Ahmed  Taher; Angie Abdel Shafei

Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership

College of Business, Government and Law

Research output: Contribution to conference › Abstract › peer-review

Abstract

Not-for-Profit (NFP) healthcare providers treating children with cancer (CWC) rely largely on donations to serve their unique mission and are in fierce competition with one another and other profit-making organizations. Reliance on promotion, entrepreneurialism and market-based solutions is central to securing funding. Emotional appeals in cancer fundraising adverts are common and often powerful tools in acquiring donations.

Original language	English
Number of pages	2
Publication status	Published - Sept 2022
Event	Royal Australasian College of Medical Administrators Annual Conference 2022 - Hotel Grand Chancellor, Hobart, Australia Duration: 28 Sept 2022 → 30 Sept 2022

Conference

Conference	Royal Australasian College of Medical Administrators Annual Conference 2022
Abbreviated title	RACMA 2022
Country/Territory	Australia
City	Hobart
Period	28/09/22 → 30/09/22

Keywords

Not-for-profit
children with cancer
socially responsible leadership
promotional campaigns
Ethical decision making

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://racmaconference.com.au/not-for-profit-promotional-campaigns-for-children-with-cancer-the-role-of-socially-responsible-leadership/Licence: In Copyright

Cite this

Taher, A., & Abdel Shafei, A. (2022). Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership. Abstract from Royal Australasian College of Medical Administrators Annual Conference 2022, Hobart, Tasmania, Australia. https://racmaconference.com.au/not-for-profit-promotional-campaigns-for-children-with-cancer-the-role-of-socially-responsible-leadership/

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title = "Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership",

abstract = "Not-for-Profit (NFP) healthcare providers treating children with cancer (CWC) rely largely on donations to serve their unique mission and are in fierce competition with one another and other profit-making organizations. Reliance on promotion, entrepreneurialism and market-based solutions is central to securing funding. Emotional appeals in cancer fundraising adverts are common and often powerful tools in acquiring donations. ",

keywords = "Not-for-profit, children with cancer, socially responsible leadership, promotional campaigns, Ethical decision making",

author = "Ahmed Taher and {Abdel Shafei}, Angie",

year = "2022",

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language = "English",

note = "Royal Australasian College of Medical Administrators Annual Conference 2022, RACMA 2022 ; Conference date: 28-09-2022 Through 30-09-2022",

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Taher, A & Abdel Shafei, A 2022, 'Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership', Royal Australasian College of Medical Administrators Annual Conference 2022, Hobart, Australia, 28/09/22 - 30/09/22. <https://racmaconference.com.au/not-for-profit-promotional-campaigns-for-children-with-cancer-the-role-of-socially-responsible-leadership/>

TY - CONF

T1 - Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership

AU - Taher, Ahmed

AU - Abdel Shafei, Angie

PY - 2022/9

Y1 - 2022/9

N2 - Not-for-Profit (NFP) healthcare providers treating children with cancer (CWC) rely largely on donations to serve their unique mission and are in fierce competition with one another and other profit-making organizations. Reliance on promotion, entrepreneurialism and market-based solutions is central to securing funding. Emotional appeals in cancer fundraising adverts are common and often powerful tools in acquiring donations.

AB - Not-for-Profit (NFP) healthcare providers treating children with cancer (CWC) rely largely on donations to serve their unique mission and are in fierce competition with one another and other profit-making organizations. Reliance on promotion, entrepreneurialism and market-based solutions is central to securing funding. Emotional appeals in cancer fundraising adverts are common and often powerful tools in acquiring donations.

KW - Not-for-profit

KW - children with cancer

KW - socially responsible leadership

KW - promotional campaigns

KW - Ethical decision making

M3 - Abstract

T2 - Royal Australasian College of Medical Administrators Annual Conference 2022

Y2 - 28 September 2022 through 30 September 2022

ER -

Not-for-Profit Promotional Campaigns for Children with Cancer: The Role of Socially Responsible Leadership

Abstract

Conference

Keywords

UN SDGs

Access to Document

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Cite this