Olfactory stimulation curbs food cravings

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    18 Citations (Scopus)


    Based on the logic of mutual competition between cravings and odours for limited-capacity resources, this study investigated whether a simple olfactory task, involving a brief odour exposure, could reduce food cravings. In support, Experiment 1 showed that smelling a neutral unfamiliar odorant reduced cravings for highly desired food items, relative to a comparison auditory task and a no-task control condition. Experiment 2 replicated these findings specifically for chocolate cravings, which can be particularly problematic. Thus olfactory stimulation offers potential scope for curbing unwanted food cravings.

    Original languageEnglish
    Pages (from-to)1550-1554
    Number of pages5
    JournalAddictive Behaviors
    Issue number2
    Publication statusPublished - Feb 2013


    • Craving
    • Craving reduction
    • Food
    • Odour

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