On the stochastic nature of memory: insights from neuropsychology relevant to brand equity

Lara Stocchi, Malcolm Wright, Carl Driesener

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	ANZMAC Australian and New Zealand Marketing Academy Conference 2012 - Duration: 3 Dec 2012 → …

Conference	ANZMAC Australian and New Zealand Marketing Academy Conference 2012
Period	3/12/12 → …

Cite this

@conference{0347546d5f8a476ba59a00ad5df7ca67,

title = "On the stochastic nature of memory: insights from neuropsychology relevant to brand equity",

author = "Lara Stocchi and Malcolm Wright and Carl Driesener",

year = "2012",

language = "English",

note = "ANZMAC Australian and New Zealand Marketing Academy Conference 2012 ; Conference date: 03-12-2012",

}

TY - CONF

T1 - On the stochastic nature of memory: insights from neuropsychology relevant to brand equity

AU - Stocchi, Lara

AU - Wright, Malcolm

AU - Driesener, Carl

PY - 2012

Y1 - 2012

UR - http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2012/papers/210ANZMACFINAL.pdf

M3 - Paper

T2 - ANZMAC Australian and New Zealand Marketing Academy Conference 2012

Y2 - 3 December 2012

ER -