On the stochastic nature of memory: insights from neuropsychology relevant to brand equity

Lara Stocchi, Malcolm Wright, Carl Driesener

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2012
    EventANZMAC Australian and New Zealand Marketing Academy Conference 2012 -
    Duration: 3 Dec 2012 → …

    Conference

    ConferenceANZMAC Australian and New Zealand Marketing Academy Conference 2012
    Period3/12/12 → …

    Cite this

    Stocchi, L., Wright, M., & Driesener, C. (2012). On the stochastic nature of memory: insights from neuropsychology relevant to brand equity. Paper presented at ANZMAC Australian and New Zealand Marketing Academy Conference 2012, .