Online communication of brand personality : a study of MBA programs of top business schools

Robert Opoku, Albert Caruana, Leyland Pitt, Pierre Berthon, Asa Wahlstrom, Deon Nel

    Research output: Contribution to journalArticle

    11 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)47-64
    Number of pages18
    JournalJournal of General Management
    Volume35
    Issue number1
    Publication statusPublished - 2009

    Cite this

    Opoku, R., Caruana, A., Pitt, L., Berthon, P., Wahlstrom, A., & Nel, D. (2009). Online communication of brand personality : a study of MBA programs of top business schools. Journal of General Management, 35(1), 47-64.