Original language | English |
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Pages (from-to) | 47-64 |
Number of pages | 18 |
Journal | Journal of General Management |
Volume | 35 |
Issue number | 1 |
Publication status | Published - 2009 |
Online communication of brand personality : a study of MBA programs of top business schools
Robert Opoku, Albert Caruana, Leyland Pitt, Pierre Berthon, Asa Wahlstrom, Deon Nel
Research output: Contribution to journal › Article › peer-review
14
Citations
(Scopus)