Online communication of brand personality : a study of MBA programs of top business schools

Robert Opoku, Albert Caruana, Leyland Pitt, Pierre Berthon, Asa Wahlstrom, Deon Nel

    Research output: Contribution to journalArticlepeer-review

    14 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)47-64
    Number of pages18
    JournalJournal of General Management
    Issue number1
    Publication statusPublished - 2009

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