Online communication of brand personality : a study of MBA programs of top business schools

Robert Opoku, Albert Caruana, Leyland Pitt, Pierre Berthon, Asa Wahlstrom, Deon Nel

Research output: Contribution to journal › Article › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	47-64
Number of pages	18
Journal	Journal of General Management
Volume	35
Issue number	1
Publication status	Published - 2009

Cite this

@article{22a7d4ad1a45459fb5585ca6093bb0f3,

title = "Online communication of brand personality : a study of MBA programs of top business schools",

author = "Robert Opoku and Albert Caruana and Leyland Pitt and Pierre Berthon and Asa Wahlstrom and Deon Nel",

year = "2009",

language = "English",

volume = "35",

pages = "47--64",

journal = "Journal of General Management",

issn = "0306-3070",

publisher = "SAGE Publications Inc.",

number = "1",

}

TY - JOUR

T1 - Online communication of brand personality : a study of MBA programs of top business schools

AU - Opoku, Robert

AU - Caruana, Albert

AU - Pitt, Leyland

AU - Berthon, Pierre

AU - Wahlstrom, Asa

AU - Nel, Deon

PY - 2009

Y1 - 2009

M3 - Article

SN - 0306-3070

VL - 35

SP - 47

EP - 64

JO - Journal of General Management

JF - Journal of General Management

IS - 1

ER -