Opportunities and Challenges for South Korean tourism and creative industries

This chapter addresses the relative lack of attention to the symbiotic relationships between tourism and the creative industries in non-European and non-English-language settings. The Korea Creative Content Agency (KOCCA) aims to promote human resource development projects to acquire capacities which may lead to forming the basis of creativity and developing policies for the promotion of the creative industries. The relationships between tourism and the creative industries within the context of the current Korean tourism industry’s growth and trends have been noted in the chapter, and the Hallyu phenomenon is indeed a metaphor for the interwoven nature of tourism and the creative industries. The development of tourism has progressed a great deal due to the export-orientated policies of previous Korean governments, which primarily encouraged the growth of manufacturing sectors, even after the Tourism Promotion Act (TPA) was passed in 1961 and the Korean National Tourism Organisation (KNTO) was established in 1962.